Why sign up to Twitter?
Twitter is a social networking site, started in 2006, which has taken the internet world by storm.
Each user sets up a Twitter account and can then post tweets, which are bite-sized updates. These can be anything from how you're feeling, what you're doing or interesting articles you read, to things you did or saw. Tweets can really be about anything but are limited to 140 characters. Because of this, Twitter has been described as a mini-blog and the SMS of the internet.
It is giving sites like facebook, Bebo and Myspace serious competition, due to its simple interface offering a myriad of social interactions and opportunities for businesses to manage their brand.
Twitter has grown from a casual social networking tool between friends to a fantastic opportunity for businesses to relate directly to their consumers. It also has the advantage of spreading the word fast between users.
So why sign up to Twitter?
Casual users:
• Friends and family can follow your tweets and you can follow theirs but without the need to actually give your undivided attention to them.
• Follow your favourite blogs, online magazines and websites for product updates, cool offers and competitions.
• Follow celebrities and get an insight into their world.
• Stay up-to-date and on trend with daily events.
• Feel part of a community.
Companies:
• Build your brand image: if you don't set up your brand, someone else will. It's important to protect your brand.
• Let your customers know about competitions, new products, events.
• Interact directly with customers, giving them a sense of personal, tailored customer service.
• Bring traffic to your website.
• Stay in the marketing game.
HOW TO SET UP YOUR ACCOUNT | WHO IS ON TWITTER | HOW TO CUSTOMISE YOUR TWITTER